Therefore, you just have to set up ads and transfer traffic to the site. Plus, improve your relationship with your current readers. Subscribers who like what you do will promote you themselves: share publications, write posts about you, tell friends, and so on.

Contents

Social Media Marketing for dummies Online Marketing and Business
Today we will look at the basics of SMM so that you are included in this 1% of successful entrepreneurs

What an SMM specialist does

So, since we're on the subject of social media promotion, it's worth talking about what an SMM guy does. If we speak in dry facts, then SMM stands for Social Media Marketing, social media marketing. An social media marketing specialist promotes a company with the help of social media marketing book PDF, its brand, goods and services in social networks.

This profession implies complex, long-term and multi-purpose work. An SMM manager writes posts, leads a public, launches ads, communicates with visitors and customers, launches activities and online events. You need to be online all the time.

Remember the figure I mentioned at the beginning of the article. Now imagine that every person in those 70 million is your potential client. Well, believe me: there are already those on social networks who are familiar with your services, and others are looking for them.

Therefore, you just have to set up ads and transfer traffic to the site. Plus, improve your relationship with your current readers. Subscribers who like what you do will promote you themselves: share publications, write posts about you, tell friends, and so on.

Almost no competition

Look again at the beginning of the article! There are a lot of audiences in social networks, but there are few entrepreneurs who know how to work with them. Therefore, Social Media marketing is a great way to get ahead of the competition.

Traffic to the site

You can intercept social media users, interest them and send them to your site. The conversion rate is very fast on social media. The main thing - do not hesitate and do not regret giving out useful information. The more you tell, the more you get in return. The user will go to your site to find out more and make a (often positive) decision to purchase your services.

Promotion goals

One of the key success factors in digital marketing for dummies PDF is targeting. Without it, you will not be able to track how effective the promotion is and change / optimize your strategy.

To maintain motivation and truly achieve results, you need to set goals for yourself.

This is done very simply. You take a piece of paper and write “Point A” on one side of the paper and “Point B” on the other. Point A is your current state. For example: no social networks, no clients, low check for services. Point B is the state you want to come to. For example: a completed profile in social networks, a base of regular customers, a high check for services.

Positioning

So, we prescribed what we want to achieve, chose a social network and created a group. The first step is to put yourself in the shoes of your prospect. What does he want to see on your page? Your task is to check how ready your profile is for promotion. In other words, why should a user follow you? Is it immediately clear who you are and what services you provide? Is there any useful content on your page? Think about what the prospect needs and implement it.

Analytics

Analytics includes the analysis of the results and the correction of the promotion strategy. Which ad worked best? How often do clients come to the site from social networks? Are your site readers using social media buttons? All this you must see and analyze.

Competitor analysis

As I said, we need to see if our competitors are on the selected Social Media for dummies free download. If there is, great. Let's analyze them to make our page BETTER.

Quality content

I mentioned once in this article that the more you give, the more you get back. And I will mention it again! Make quality and useful content!

Then subscribers will promote you themselves: put likes, repost, comment. This affects coverage! The social network begins to show your posts to a larger number of subscribers and add you to the recommendations.

Also involve followers in your account. To those subscribers with whom you communicate, your publications are shown in a much larger volume.

Relevant hashtags

In 2020, especially on Instagram and TikTok, hashtag promotion is still relevant.